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Parvez Ahmed

UTM Builder

Add campaign details to any link and copy a clean, trackable URL. Clicks then show up in Google Analytics by source, medium and campaign.

The page people land on. Existing parameters are kept.

Where the traffic comes from: the site, platform or list.

The type of channel, such as paid search, email or organic social.

The promotion, launch or slogan this link belongs to.

Optional. Matches the link to an ad campaign ID or imported cost data.

Optional. The paid keyword, mostly for search ads.

Optional. Tells apart ads or links that point to the same page.

Your campaign URL

Fill in the required fields to build your link.

Naming tips

  • Pick one naming style and use it on every link, since UTM values are case-sensitive.
  • Use utm_content to compare two versions of the same ad or email.
  • Never add UTM tags to links within your own site. They restart the visit and overwrite the real source.
  • Keep a shared sheet of the values your team uses, so reports stay consistent.

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