Creativity drives everything I do. purpose keeps me grounded.

Thirteen years building brands across Bangladesh, New Zealand, Hong Kong and Canada, from global FMCG portfolios to B2B advertising for heavy equipment parts and service.

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Years in brand & trade marketing: 13+
Markets: Bangladesh, New Zealand, Hong Kong, Canada: 04
Disciplines: consumer & business marketing: 02
Industrial sectors, from agriculture to transportation: 04

Brand Strategy
Trade Marketing
Consumer Insight
B2B Advertising
Integrated Campaigns
Brand Positioning
Market Analysis
Communication Development
Go-to-Market
Creative Direction
Brand Strategy
Trade Marketing
Consumer Insight
B2B Advertising
Integrated Campaigns
Brand Positioning
Market Analysis
Communication Development
Go-to-Market
Creative Direction

A brand marketer who believes great communication is not just creativity. It is human understanding, translated into brand experiences people remember.

I specialise in building brand strategies, creating impactful advertising campaigns and driving measurable business growth, with hands-on experience in both B2B and B2C marketing, from global FMCG brands to heavy equipment parts and service.

Outside the brief, I am a lifelong learner who draws, designs and films. Working beside talented art directors turned curiosity into craft, and that craft keeps my strategic work grounded in how ideas actually come to life.

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Thirteen years of marketing, from trade to brand to advertising.

2023August
2026Present
Brandt
Advertising Account Manager
Canada
Managing the advertising portfolio for parts and service across agriculture, construction, forestry and transportation: digital campaigns, content management and flyer program management.
2022September
2023August
TD Bank
Personal Banking Associate
Canada
Began a new chapter in Canada in a customer-facing role, gaining first-hand insight into Canadian customer behaviour and how frontline experience builds brands from the ground up.
2013October
2022June
British American Tobacco
Territory Officer → Area Manager → Brand Manager → Regional Manager
Bangladesh · New Zealand · Hong Kong
Three years in trade and five in brand marketing across international markets, working on local and global brands. It became the foundation of my consumer marketing craft.

Every P of the marketing mix, learned on the job.

Product
Brand Manager · British American Tobacco
Product development, brand positioning and brand personas for fast-moving consumer goods.
Price
Brand Executive · British American Tobacco Export
Formulating consumer-centric pricing and portfolio strategies, prioritizing investment around business needs.
Place
Territory Officer → Area Manager · British American Tobacco
Three years in trade marketing, developing distribution and retail reach on the ground in Bangladesh.
Promotion
Advertising Account Manager · Brandt
Digital campaigns, content and flyer programs for parts and service across agriculture, construction, forestry and transportation.

Global agency management

Experienced in managing global agency partners.

Briefing and steering international agency teams, turning consumer insight into communication that works in every market, from the first brief to the final plan.

Malaysia
Hong Kong
Australia & New Zealand

Agency partners included Geometry Global.

Writing purposeful creative briefs
Collaborating with strategists and creative directors
Creative communication development
Brand guidelines
Communication plans

Strategy first. Craft, always.

Business & Management

01
Marketing & Brand Strategy Development
02
Communication Development
03
Marketing Analysis
04
Consumer Research
05
Project Management
06
Team Management & Leadership
07
Marketing Account Management
08
Stakeholder Communication
09
Budget Management

Tools & software

Design: PhotoshopIllustratorInDesign
Video & audio: Premiere ProAfter EffectsAuditionDaVinci ResolveBlender
Marketing & analytics: Google AnalyticsTag ManagerMeta Business
Web: FigmaWordPressElementorHTMLCSSJavaScriptReactNext.jsNode.jsPythonPostgreSQLPrisma
Office: WordPowerPointExcel